Now Taking Clients · Limited Slots Monthly

Operator-led growth for African brands

Positioning, funnels, creative, and paid campaigns that drive sales — powered by AI-driven systems and led by an operator who has built and scaled real brands in Lagos.

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Fit Check

We're a fit if you want
sales growth, not posting.

Good fit:

  • You sell a real product or service with repeat potential
  • You're ready to invest consistently in content and ads
  • You want clear reporting tied to revenue
  • You want an operator's perspective on pricing, promos, retention, and platforms

Not a fit:

  • You only want social media management
  • You want viral results without budget
  • You can't commit to testing for at least 8–12 weeks
Case Studies

Built in the trenches.
Measured in results.

We don't sit on the sidelines. We build the offer, fix the funnel, tighten the creative, and run growth systems that keep working.

Food / Delivery-First QSR

Molabat

  • Took Molabat from a local bukka with no logo, no brand, no website, and no Instagram
  • Built the full brand: identity, messaging, online footprint, and customer perception
  • Built the growth engine: content, platform strategy, promos, retention loops, and performance marketing
  • Ran ads and growth strategy end-to-end, with every decision tied to revenue
Result: Major uplift in revenue and profit with sustained repeat customer behaviour.
Recognition: Glovo "Comeback King" Award — highest customer return rate on the platform.
Operator-led: pricing, promos, platform menus, and campaign testing tied to sales.
Fitness / Lifestyle / E-Commerce

Petals Lagos

  • Brand concept and positioning from day one — built the entire identity from scratch
  • Digital presence, content direction, and community growth strategy
  • Led the expansion into athleisure with a clearer brand system and e-commerce positioning
Result: One of Lagos's leading fitness communities with a growing athleisure brand.
From concept to community to commerce — built as one system.
Testimonial
"Segun and I literally came up with Petals Lagos and a year later, we made the transition into an athleisure brand. He's hands down one of the most knowledgeable people I have come across — savvy in so many areas."
Vanessa · Founder, Petals Lagos · @vanniicoco
🏆 Glovo "Comeback King" Award

Highest customer return rate on the platform

🎤 Glovo Future of Commerce Summit

Invited panellist on scaling food brands in Nigeria

📜 Certified

London Business School · Meta · Google Ads · Apple Search Ads

Services

Strategy. Build. Scale.

Every service is backed by AI-driven tools and automation. Start with an audit, then move into advisory or execution once priorities are clear.

Strategy

Marketing Audit

One-off

A deep review of your offer, positioning, funnel, creative, and ads. Output: scorecard, quick wins, and a 30-day action plan.

Growth Advisory

Monthly

Founder-led strategy sessions. Priorities, roadmaps, creative direction, and performance reviews.

Build

Brand Build

Project

Positioning, identity direction, website, and launch plan — built as one system.

Website Design & Dev

Project

Mobile-first pages designed for conversion. Clear offer, fast load, clean structure.

Scale

Growth Execution

Monthly

Content, paid campaigns, and reporting — built around testing and sales outcomes. Ad spend separate.

AI & Marketing Automation

Project or monthly

Automated workflows for lead capture, reporting, campaign testing, and retention. Growth that compounds without adding headcount.

Music & Culture Marketing

Project or monthly

Campaign strategy for afrobeats artists and culture brands. Audience building, release campaigns, and distribution.

Pricing

Choose your growth path

Retainers for ongoing growth. Projects for builds. Every engagement starts with clarity on your offer and funnel.

Strategy
₦500K–₦800K
per month · 3-month minimum
  • 1–2 strategy sessions per month (founder-led)
  • Positioning + offer refinement
  • Marketing roadmap + priorities
  • Creative direction + review
  • Performance review + next tests
Best for founders with an in-house team who need senior direction.
Get Started
Growth
₦1.2M–₦2M
per month · 3-month minimum
  • Everything in Strategy
  • Content planning + direction (2–3 platforms)
  • Paid campaign management (Meta + Google)
  • Monthly reporting tied to outcomes
  • Testing plan: offers, creatives, audiences
Ad spend is separate. Best for brands ready to invest in growth.
Get Started
Brand Build
₦2.5M–₦5M
project-based · 3-month delivery
  • Brand strategy + positioning
  • Visual identity direction
  • Website design + build
  • Launch plan + 30-day rollout support
Best for new brands or businesses ready for a full rebrand.
Let's Talk

Not sure where to start?

Book a Marketing Audit — ₦300K one-off. You'll get a clear scorecard, quick wins, and a prioritised 30-day plan. No retainer required.

Let's Work Together

Ready to scale with an
operator-led growth partner?

Book a Free strategy call. We'll assess fit, priorities, and the fastest path to measurable growth. We take a limited number of clients each quarter so the work stays founder-led.

Book a Free Strategy Call